Journal
Notes on growth engineering
How we write experiment tickets, and what we have learned shipping UI that has to convert.
- A/B tests for empty statesAn empty state is the first product a new user meets. Five shippable hypotheses, the psychology, and the metrics.
- Screenshot in, spec outUpload the screen you want to move and write one sentence for the aim.
- Growth engineers write ticketsPut the hypothesis and the UI in one ticket a team can ship this week.